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Cognitive Dissonance

April 13, 2010

Cognitive Dissonance is essentially two (or more) contradicting ideas being held in your head.

Imagine this scenario:

You’re having a conversation with someone (we’ll call this person Isabella) in your home when suddenly Isabella stops and looks inquisitively at your dinette set.

“Why are your chairs like that?” she asks.

“Like what?”

“On the floor, in that arrangement.”

Seeing your confusion Isabella explains that chairs should really be best displayed hanging from one’s ceiling. It is only from this angle that you can truly appreciate their design and color.

“But then how am I supposed to eat dinner?” you ask.

Isabella explains that she eats her meals sitting on the floor and is bewildered at the idea that you don’t do the same.

****

In this scenario, you’re experiencing cognitive dissonance because your concept of chair is being challenged. Think of how difficult it would be to get you to truly believe that a chair is not for sitting. How much convincing would you need to change your entire framework of what the idea of chair is?

How many examples of chairs as ceiling art would you need to see?

Would you need your family to explain why they taught you that chairs were for sitting?

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